Rainshine plans four media and entertainment fintechs
US-based Rainshine Global is to create four fintech businesses as it aims to become a global leader in the tech-enabled media and entertainment (M&E) industry.
Rainshine nurtures, creates, and develops content studios. It has offices in New York, Los Angeles, Mumbai, and London, and partners with talent, content creators, and distributors.
The first of the new fintechs will see Rainshine launch its first digital token under the AISTRA Coin brand. This investment vehicle is designed to raise $100 million to finance, distribute, and trade new original content productions and list at global Alternative Trading System (ATS) exchanges.
Also on the way are two new subsidiaries under the banner of Rainshine Media CreditTech, one each for the US and India. These will offer credit solutions to the sector. Rainshine is raising $50 million, combining both new equity and credit lines from financial institutions to initially develop the media credit business and will later add decentralised finance (DeFi) tech solutions to broaden the pool of investors.
The company will also launch a Premium Video-on-Demand (PVOD) platform, Rainshine DiFa (Direct-to-Fans). It will constitute both a white-label solution and a bolt-on to other global PVOD platforms as well as providing content developers with a gateway to a global audience with digital marketing, payment, e-commerce, and audience interaction solutions.
The fourth prong to the announcement is a digital assets research and advisory services offering. As new fintech and blockchain technologies meet traditional solutions and the new streaming-driven M&E industry, Rainshine will look to offer services to help clients to understand, evaluate, and exploit new opportunities.
The offerings will be underpinned by RainBlox, the company’s proprietary blockchain platform. Using a smart contracts module, it enables transparency in the monetisation of assets and full execution of the required payments.
Rainshine is seeking to standardise financing and payment processes in the media and entertainments industry that have traditionally been overly complex.
Neeraj Bhargava, founder, chairman, and CEO of Rainshine Global, says: “The media and entertainment industry is positioned to become a $3 trillion globally connected industry by 2030.
“Riding on the second wave of digital disruption, we want to build a future-ready company that not only champions the stories that creators want to tell their audiences but also alleviates their pain points on financing, distribution, and retaining the fair share of their creations.”
Kishore Mirchandani, Rainshine CFO, adds: “The new generation of fintech and blockchain technologies are creating exciting options to finance the rapid growth of the M&E industry and access new paths to distribute globally.”
Rainshine is creating new subsidiaries to launch each of the new fintech businesses over the next six to nine months.