BNPL giant Klarna acquires Nordic price comparison site PriceRunner
Swedish buy now, pay later (BNPL) firm Klarna has agreed a deal to acquire Nordic shopping comparison site PriceRunner.
Klarna says the move will expand its suite of services as it hopes to attract retail partners away from the likes of tech giants Facebook, Amazon and Google and strengthen its banking offering for its 90 million global consumers.
The acquisition will see new product review and price comparison features added to the Klarna app alongside its existing shopping, payments and banking offerings.
PriceRunner, which currently reports around 18.2 million monthly users, will also bring daily price updates, reviews, professional tests and intelligent filtering options to the app.
Klarna chief product officer David Fock says: “The acquisition will serve to strengthen our bank, card and payment services and support a competitive global landscape.”
The PriceRunner acquisition follows a series of acquisitions by Klarna over the summer.