Report: Increasing new customer acquisition and engagement in digital banking
In a highly competitive digital banking landscape, there is an imperative not only to acquire new customers, but to activate their engagement and drive ongoing loyalty. Providing a personalised and rewarding digital customer experience is critical to achieving business goals.
But for financial institutions of all sizes, there are key challenges and obstacles to success. What are these key challenges and obstacles and how are they overcome?
Fintech Futures, with Moneythor, conducted a survey to identify key issues around new customer acquisition in the digital banking space. Respondees included professionals working across strategy, product, digital, tech and marketing in a range of financial institutions including large commercial and retail banks, digital banks, B2C fintech firms, credit unions and mutuals. They gave their views about methods of acquiring new customers, success metrics, profitability and technological challenges.
Emergent insights indicate there is a great need for enhanced systems of digital customer engagement, whereby financial institutions can better harness customer data and analytics to power a richer and more rewarding customer experience.
There is an opportunity here: for a system than can integrate across existing platforms, drive engagement across the whole customer acquisition journey and help businesses reach desired profitability in a new growing customer base.
The survey findings and analysis can be found in this report, Increasing new customer acquisition and engagement in digital banking.
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The “Increasing new customer acquisition and engagement in digital banking” report is brought to you by FinTech Futures and Moneythor