It’s a matter of comms | Episode 2 | Strategy
The corporate communications strategy is the spine that would hold start-ups and scale-ups accountable to their investors, clients, and employees.
If designed correctly you will have the roadmap for your marketing, sales, PR, employee communication, and investor relations communication plans.
In this short vlog, Gihan Hyde, will walk you through:
- What the strategy entails,
- When it would be needed,
- How you can utilise it in aligning your leadership team when scaling up.
See also: Introducing “it’s a matter of comms”
Gihan A.M.Hyde, CEO & founder of Communique, a corporate communication social enterprise start-up specialising in clarifying and amplifying a company’s purpose, its environmental, social and governance (ESG) structure and building communication departments for start-ups and scale-ups within the fintech world.
She founded the company to enable the creative and ambitious talents from underrepresented communities and underdeveloped countries to showcase their work and get the exposure they deserve while helping her grow her client’s businesses through communications.
Prior to founding “Communique” she led some of the largest change projects and communication departments including Barclays IA, HSBC AMG, M&S HR, Philip Morris, Riyadh Metro Project, Department for International Trade. Her work impacted more than 150,000 employees and closed $300m worth of sales deals.