E-book: Migration to cloud – your guide to delivering an intuitive customer experience
Customer experience has been on the rise as a sustainable business strategy to attract, retain and grow customers in market places where brand differentiation and customer loyalty are key. However, many organisations today are still facing the challenge how to remain relevant in a world that is rapidly changing.
Customers’ demands and needs are evolving and increasingly the expectation is to deliver immediate and on-demand services when and how, and through the mechanism of the customer’s choice.
For many organisations, it will have become more apparent that their customer experience (CX) strategy needs to be flexible and adaptable to respond to sudden shocks and changing market and customer needs. Legacy platforms and applications can act as a hindrance to agile customer experience, as they don’t have the same availability, capability, and scale that cloud-based platforms now offer.
Therefore, many organisations are now adopting a cloud-first approach, to be able to deliver a return on investment (ROI) quicker while providing the technical capability and adaptability that is now required.
The migration to the cloud, however, is much more than a technology or technical transition. It can transform the entire organisation. It can accelerate innovation and enhance every business function and needs to be planned and executed efficiently based on best practice principles, and conducted at an enterprise-wide level.
Download this free e-book to learn how to:
- lead with CX strategy;
- select the most appropriate solution;
- manage the migration to cloud;
- support, manage and secure;
- ensure ongoing optimisation;
- achieve key CX technology outcomes.