USAA begins testing AR-powered car-buying app
The United Services Automobile Association (USAA) is piloting a new augmented reality (AR) app to allow users to recognise cars on the street and look up information about them in real time.
Blippar’s car recognition and AR technology, which powers the app, is able to spot a brand and model of “any vehicle, year 2000 or newer”, providing the user with information on the car, its purchase price, cost of insurance and any similar vehicles for sale in the area.
The app also allows a member to access USAA’s Car Buying Service to find local dealers and loan rates.
Members can login to the USAA website, sign up to test the app and provide feedback.
“Trends show that consumers are increasingly using digital channels to complete the entire car-buying process,” says Heather Pollard, vice-president of USAA Auto Experience.
The software’s accuracy rate is “nearly 100%”, the firm says.