Viewpoint: A Tale of Two Gen Ys that Desire Prepaid Cards (February 2013)
By Aleia Van Dyke, Javelin Strategy & Research The slow economic recovery from the Great Recession has forced young Americans to confront a dismal financial reality marked by unprecedented student loan debt and soaring unemployment. But the financial industry cannot afford to ignore Gen Y, the generation of consumers born from 1979 to 1999. By […]