Gifting App Developer Launches Gift Card Scanning Feature (Feb. 20, 2013)
Feb. 20, 2013
As more companies work to combine the power of social media with the popularity of gift cards, Melville, N.Y.-based GroupGifting.com has added a card scanning feature to its eGifter Web and mobile social gifting app. The scanning feature enables consumers to add plastic gift cards to their digital wallets in the eGifter app by scanning the barcode with the smartphone’s camera or manually typing in the gift card number and PIN. Family members who use the app can share the cards on their phones, so each of them has access to the gift card balances. The eGifter wallet is password protected and if a phone is lost, users can remotely wipe the cards from the app using any Web browser, according to GroupGifting.com.
The company plans to release a second version next month with additional features, including the ability for users to store loyalty cards and to link the app to Apple Passbook. The company said it also is developing tools to enable retailers to alert consumers who have their gift cards when they are near one of their retail locations.