Nymbus and Citizens Bank of Edmond to launch niche bank for US military
Banking technology solutions provider Nymbus has partnered with Citizens Bank of Edmond to offer a financial services solution catering to newly enlisted members of the US military.
The new financial brand, set to launch in early 2023, will offer bespoke financial products and services designed to meet the unique needs of newly enlisted members of the armed forces.
Nymbus Labs will be responsible for the brand creation, go-to-market strategy and ongoing marketing and growth support while the new product, as yet unnamed, will form part of Oklahoma-based Citizens Bank of Edmond’s offering.
Founded in 1901 and with $350 million in assets, Citizens Bank of Edmond caters to banking and lending, providing community-focused commercial and consumer financial services.
Nymbus CEO and chair Jeffrey Kendall says the new bank offering will cater to “an often overlooked and underserved segment of customers”.
Kendall adds: “As the bravest members of our society, they face unique circumstances and extraordinary challenges, and financial services shouldn’t be one of them.”
Citizens Bank of Edmond CEO Jill Castilla says thanks to the partnership with Nymbus, “we now have an opportunity to leverage a modern, scalable platform that includes best-in-class operational and go-to-market support”.