Configo launches cloud environment
Digital sales and engagement firm Configo is taking its technology to the cloud. The company is making its Live Experience Platform – which gives FIs the ability to create customer-centric, personalised digital experiences – available as a Software-as-a-Service (SaaS) solution, reports David Penn at Finovate (Banking Technology’s sister company).
Until now, Configo’s platform was installed on-premise. The new cloud environment duplicates the on-premise platform, providing the same capture, tag, and trigger, code-free interface that allows FIs to add automated, contextual, personalised messages to their mobile banking apps.
Configo CEO and co-founder Yosi Dahan says: “It makes your mobile application dynamic and allows you to provide different audiences with the right content in real-time.”
The platform enables FIs to launch in-app campaigns without the long R&D process. Dahan explains that having to write additional code and submit apps to the app stores every time an institution wants to add a task or make an update to an app can be time-consuming and costly. In contrast, Configo uses its technology that enables the user to manipulate UI images themselves, making app updates easier and faster to complete.
The company has got some early adopters of the technology, including a pilot project with an online travel booking system that used the solution to support a campaign to up-sell customers to business class. E-commerce trials like these, Dahan suggests, were especially valuable during the development process. “You cannot get the same feedback when you work with financial institutions,” he says.
Founded in 2015 and headquartered in Tel Aviv, Configo introduced its partner programme in July, and launched its Live App Editor in February.