Freedom Finance names Richard Parfitt head of data science
Freedom Finance has appointed Richard Parfitt as head of data science as it looks to leverage data resources to drive automation and product development.
Parfitt will be tasked with leading Freedom Finance’s data products initiative, building out and managing a multi-disciplinary team to develop new services for customers.
He will have access to Freedom Finance’s “vast” data resources to develop new services that will help customers save money and access appropriate financial services products, as well as improve their creditworthiness.
Parfitt and his team will work with Freedom Finance’s partners, including Co-op Bank, to create a suite of packaged data services that enhance the firm’s embedded finance solutions and the group’s consumer finance platform.
Parfitt, who has chalked up 25 years as a data scientist, joins Freedom Finance after eight years at 118 118 Money where he was most recently head of decision science. Prior to 118 188 Money, he worked at Citibank Diners Club, Business and Decision, British Gas and The Royal Mint.
Nick Allen, chief technology officer at Freedom Finance, says Parfitt’s appointment will allow the firm to capitalise on its data capabilities.
“Improvements in the use and quality of data across the industry mean that technology focused businesses, like Freedom Finance and our partners, are able to provide borrowers with the most appropriate credit solutions available to them,” Allen adds.