None better than non-clients for Citi mobile app
Citi is beefing up its mobile app for the iPhone and in a “first-of-its kind among banks” offering non-Citi clients a piece of the action.
Non-Citi clients can create a profile and connect their accounts across financial services providers to use the app’s account aggregation, spending insights and bill management features.
Users can also open an account via the app – so no need to wait for a debit card to arrive. The range of new features are rolling out in the weeks ahead.
“Over the past few years, we have been transforming our US retail bank into a growth engine in our core markets while developing new mobile banking capabilities as a platform to one day serve consumers nationwide. That day is here,” says Stephen Bird, CEO of Citi’s Global Consumer Bank.
The Bird man adds that Citi has the “largest fee-free ATM network nationwide” and digital capabilities across lending, payments, investments and credit cards.
Keen to show off its work, the bank adds that these new mobile app capabilities complement a series of recent enhancements Citi has rolled out to customers.
These include person-to-person (P2P) payments services via Zelle to more than 86 million consumers in the US; and real-time trading and brokerage account opening for Citigold clients;
Citi says these latest events cap its “transformation” that began in 2013. It’s all part of its plan to expand its retail banking reach nationwide.
The bank cites redesigned branches, investments in wealth management, and expanded ATM access.
It’s fair to say Citi has been keeping us fintech journalists busy this year.
Last month, Citi said it was expanding its network of innovation labs with the opening of a new tech hub in London.
In January, Citi Ventures started its hunt for young talent with the launch of its Citi University Partnerships in Innovation and Discovery (Cupid).
Also in that same month, Citi made dual agreements to integrate its suite of US mortgage products into a single digital platform for its clients.