Geezeo puts your reputation on the online
“The first thing I do in the morning is brush my teeth and sharpen my tongue.” The acidic words of American writer Dorothy Parker. But sharp tongues will now come under the scrutiny of a new digital reputation management service. Be nice everyone and form a giant group hug.
Geezeo Interactive, the marketing arm of personal financial management firm Geezeo, has unveiled its service specifically for community banks and credit unions. The service will monitor a brand and what people are saying about it, their employees or their products and services.
Jim Craig, Geezeo’s VP of consulting services, says: “So much of what consumers see about a brand is not directly controlled by the brand, but financial institutions can manage some elements and influence the rest.”
Some may argue that it’s not directly controlled due to the small matter of freedom of speech.
Geezeo’s solution will keep an eye on global and branch level public profiles, monitoring public reviews on major platforms, and understanding the “drivers of online brand sentiment” for the organisation and key competitors.
The firm cites Texas-based InTouch Credit Union, with locations in four others states, as an example of success.
InTouch had noticed the negative impact on its brand from “various unmanaged sources” (the general public? customers?) and contracted Geezeo Interactive to help it manage its digital reputation.
Work has started with an initial group of four branches, but InTouch says it has already experienced an increase in customer sentiment on one major review platform of 132%.
Remember. Write something nice about this news report. I’m watching you.