Webinar: Building Your Bank’s Mobile Payment Strategy
Apple Pay, Google Wallet, voice payment, payment in messaging apps, Bitcoin, merchant-led solutions, bank-owned solutions. Payment options — driven by a whirlwind of new technology and shifting consumer preferences — are changing. And banking executives are faced with sorting out if and how to respond with a mobile payment strategy that aligns to their banks overall strategy and offers a return.
Please join guest speaker Jacob Morgan, Senior Analyst at Forrester Research as well as consumer banking strategists David Poole and Gregory Boullin of SapientRazorfish (formerly SapientNitro), as they share their perspective on how the payment experience is evolving and how banks can employ successful mobile payments strategies. They’ll highlight the latest research and the strengths of key market players to highlight the value mobile payments can offer, and how banks can prioritize capabilities for the payment experience of the future.
In this Banking Technology webinar with SapientRazorfish you will learn:
- The value of a mobile payment strategy
- What the payments experience of the future might look like
- How to plan your mobile payment roadmap: Components to consider, questions to address, pitfalls to avoid
Jacob Morgan, Senior Analyst, Forrester
David Poole, Financial Services Center of Excellence, SapientRazorfish
Greg Boullin, Strategy Director & Product Innovation Lead, SapientRazorfish
Antony Peyton, Deputy Editor, Banking Technology