Company on the Move: PULSE, New Logo and Acceptance Mark
Debit/ATM network PULSE has unveiled a new corporate logo and acceptance mark. The rebranding preserves many elements of PULSE’s original marks while also identifying the network more closely with its parent company, Discover Financial Services. The new logo and acceptance mark are more contemporary and feature the familiar Discover orange. “PULSE and the debit landscape have both changed considerably in recent years, and it was time for our brand identity to reflect those changes,” said PULSE President Dave Schneider. “At the same time, millions of cardholders know to look for the familiar PULSE logo at the point of sale and on ATMs, so our new look builds upon our existing strong brand equity.” PULSE participants may begin using the new acceptance mark on cards, signage and other materials immediately, the network said.