First Data Bets on Gambling Growth with PayLucky Solutions (July 9, 2014)
First Data is going all in to the booming gambling and casino industry with a suite of payment features to streamline the flow of money for U.S.-based online and offline gambling operations from casinos to racetracks, lotteries and poker. PayLucky Solutions simplifies existing disparate systems for funding players and paying out winnings by consolidating debit, credit, check, mobile, loyalty and prepaid card processing in one offering, centralizing controls and risk management for operators, First Data said this week. According to H2 Gambling Capital, global online gambling revenue reached $36.7 billion in 2013, and by 2017 the U.S. is on track to represent more than 15 percent of this market, First Data noted.
PayLucky Solutions provides instant funding access for previously qualified players, by simplifying the payment verification process. It enables players to receive winnings fast, with options to receive funds via an open loop or closed loop prepaid card or ACH deposit to a checking account. Players also may opt to receive their winnings via paper check. Gambling operators may link new and existing loyalty programs to payments through secure mobile apps or wallets with PayLucky Solutions and guarantee player funding through a built-in connection to TeleCheck Warranty ACH service.
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