For Middle Market Companies, Economic Uncertainty and a Technology Gap Heighten Appeal of Big Banks
Coalition Greenwich announces winners of 2022 Greenwich Excellence, Best Brand and Share Leader Awards in U.S. Middle Market Banking
STAMFORD, Conn.–(BUSINESS WIRE)–Concerns about an economic downturn have made middle market companies more conservative when managing their banking relationships.
Over the past six months, perceptions of the biggest U.S. commercial banks have started to close the competitive gap to Super Regional and Community providers. These gains likely reflect two trends. First, in deteriorating business conditions, executives at middle market companies are showing a newfound appreciation for the safety and security of the country’s biggest banks. Second, the largest U.S. banks are starting to reap the rewards of massive investments in technology made over the past decade and accelerated through the pandemic.
Across industries, banking clients have raised the bar on their expectations for high-touch service and digital solutions. Digital capabilities are especially important in commercial banking, where KYC, AML and other documentation requirements make onboarding, account opening and other banking interactions tedious for corporate executives.
“Intuitive digital solutions are the key to improving the client experience,” says Chris McDonnell, Head of Community, Commercial and Digital Banking at Coalition Greenwich. “The future belongs to the banks that have the resources to deploy varying combinations of high touch and high tech to deliver superior service to U.S. middle market companies.”
The 2022 Greenwich Award winners in U.S. Middle Market Banking stand out for using varying combinations of high touch and high tech to deliver superior service to U.S. middle market companies.
The complete list of the 2022 Greenwich Excellence Award winners in U.S. Middle Market Banking.
The complete list of the 2022 Greenwich Best Brand Award winners in U.S. Middle Market Banking.
The complete list of the 2022 Greenwich Share Leaders in U.S. Middle Market Banking.
Joan Weber, +1-203-625-4354