Fintech investment switches to smaller projects

Financial institutions are increasingly switching their investment towards smaller, shorter, cheaper technology projects rather than large initiatives, according to the results of a new survey published by technology and PR consultancy CCgroup. The results also suggest that uptake of cloud services is rising as cost pressure push firms to lower costs.

White paper: How do you influence fintech buyers?

Too many vendors are marketing “blind”. What’s missing is quantitative data on how decision makers at financial institutions identify and select technology vendors. Understanding buyers’ influences is critical in helping develop marketing and communications programmes that ultimately help vendors to sell. B2B technology PR consultancy CCgroup partnered with MRops to interview senior decision makers from […]