Monkey Money Mind
In Monkey Money Mind, authors Chris Zadeh and Angelique Schouten explore the psychological influences that spur our irrationality and mute our reason when it comes to financial decision-making. Featuring interviews with notable contributors, Monkey Money Mind focuses on why we stop thinking when we start spending.
Zadeh and Schouten reveal how it’s possible to evolve the Monkey Mind and achieve desired financial futures. They understand on a psychological level why irrationality and logic are constantly at war within the mind, and they to help make sense of why exactly people do what they do with their cents. As the difference between humans and Apes is so small and Zadeh and Schouten are both supporters of protecting nature and animals, all proceeds of the book will go to charity, The Gorilla Organization (TGO). TGO takes a new community-led approach to conservation so impoverished communities in the area can earn a sustainable income without having to rely on the natural resources found in the gorilla’s forest home.