Top five banking tech case studies in 2016
Our pick of banking tech and fintech case studies – published by Banking Technology in 2016.
Banks and social media case study: Avidia Bank
Can social media really drive adoption of financial products? Yes, states a Massachusetts-based community bank, Avidia Bank. Kate Cwieka, Avidia’s marketing specialist, shares the bank’s experience in embracing social media and the results. Oh, and practical advice on this “non-traditional” marketing channel.
Consorsbank: the pursuit of app-iness
New retail banking apps are released onto the market daily – from traditional banks entering the app era to new disruptive payments services. What does each one of these apps have in common? The need to perform.
Mobile banking: KeyBank – treasure the moment
Treasury professionals are finally adopting mobile cash management, says Melissa Zajac, vice-president and senior product manager, Key Total Treasury, KeyBank’s corporate online channel. Slowly but steadily. So what are the best practices?
Challenger bank: Starling – purple reigns
Ambition, strategy, model and – crucially – technology.
Penta Bank: new digital bank for SMEs
Penta Bank is a new digital banking player in Germany working towards a spring 2017 launch. Penta’s initial target market will be German and French SMEs.