PIF Launches Chapter for Middle East (Feb. 5, 2013)
Feb. 5, 2013
International not-for-profit trade association Prepaid International Forum (PIF) is launching a regional chapter for the Middle East. Executives from PIF’s regional Chapter Patron, TSYS, have been working with the association’s central body to coordinate the chapter launch, which will include an inaugural meeting on Feb. 18 in Dubai. Invited organizations will consider the opportunities and challenges for prepaid in the Middle East and the role of PIF in helping to drive development of prepaid solutions across the region.
The potential for prepaid continues to gather pace and the opportunity across different customer segments is vast, according to PIF, which cited opportunities for prepaid as a low-cost payment solution for the region’s large expatriate community as well as a solution for the rapidly emerging affluent segment.
“We are committed to the development of prepaid and promoting the benefits it can bring to people’s lives as an alternative payment tool,” said Jaffar Agha-Jaffar, managing director of the Middle East, Africa and Pakistan, TSYS.
“The launch of PIF Middle East represents another important stage in PIF’s development,” added PIF Chairman Robert Courtneidge. “PIF has already proven the benefits of working together to share knowledge and experience and we look forward to collaborating with our colleagues in the Middle East to provide the desired impetus for market development.”