White paper: Segments of one – customer insights in digital banking
Easy-to-implement use cases for personalised marketing and sales.
bankingtech.com
marketing
Optimove acquires PowerInbox DynamicMail business
Optimove takes a step further in helping brands build an emotional relationship with their customers.
The finance industry’s dirty little secret: what the Net Promoter Score isn’t telling you
Your focus should be on consumer behaviour, not good intentions.
I’ve spent nothing on marketing!*
The efforts that yield the best results are the ones that are thought through and consistent.
Wipro takes minority stake in Harte Hanks
Wipro is acquiring a $9.9 million minority stake in omnichannel marketing services firm Harte Hanks.
Persado unveils Persado One; lands $30m credit facility from Silicon Valley Bank
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion.
Marketing banking products with API: now a reality
Promoting financial products is a very challenging task. Konstantin Rabin, head of marketing at Kontomatik, suggests how a bank can improve its marketing efforts by leveraging API technologies. A financial services marketer needs to at least combine the benefits of the offer with a sense of security. Needless to say, the larger the offered benefits are, […]
White paper: How do you influence fintech buyers?
Too many vendors are marketing “blind”. What’s missing is quantitative data on how decision makers at financial institutions identify and select technology vendors. Understanding buyers’ influences is critical in helping develop marketing and communications programmes that ultimately help vendors to sell. B2B technology PR consultancy CCgroup partnered with MRops to interview senior decision makers from […]
Banking Technology May 2021 issue out now "Better together: building resilience against cyberattacks" Read now 👉… twitter.com/i/web/status/1…
New rules of the game in the AML field? "What is of great importance to meet the challenges of pandemic times is t… twitter.com/i/web/status/1…
Fintech API firm @AiRailz raises $12m in Series A funding round fintechfutures.com/2021/05/fintec…
.@monzo co-founders join UK rental #fintech @getfronted’s £1m round fintechfutures.com/2021/05/uk-fin…
.@InvestCloud acquires cash flow firm @NaviPlan to bridge advisor-client gap fintechfutures.com/2021/05/invest…
.@Fiserv wins trio of Canadian credit union deals for DNA @NorthernCU, @tcufinancial & @hmecu fintechfutures.com/2021/05/fiserv…
.@billcom acquires spend management firm @Divvy_HQ in $2.5bn deal fintechfutures.com/2021/05/bill-c…
.@firstdirect enhances app with transaction data specialist @this_is_bud fintechfutures.com/2021/05/first-…