Optimove acquires PowerInbox DynamicMail business
Optimove takes a step further in helping brands build an emotional relationship with their customers.
marketing
The finance industry’s dirty little secret: what the Net Promoter Score isn’t telling you
Your focus should be on consumer behaviour, not good intentions.
I’ve spent nothing on marketing!*
The efforts that yield the best results are the ones that are thought through and consistent.
Wipro takes minority stake in Harte Hanks
Wipro is acquiring a $9.9 million minority stake in omnichannel marketing services firm Harte Hanks.
Persado unveils Persado One; lands $30m credit facility from Silicon Valley Bank
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion.
Marketing banking products with API: now a reality
Promoting financial products is a very challenging task. Konstantin Rabin, head of marketing at Kontomatik, suggests how a bank can improve its marketing efforts by leveraging API technologies. A financial services marketer needs to at least combine the benefits of the offer with a sense of security. Needless to say, the larger the offered benefits are, […]
White paper: How do you influence fintech buyers?
Too many vendors are marketing “blind”. What’s missing is quantitative data on how decision makers at financial institutions identify and select technology vendors. Understanding buyers’ influences is critical in helping develop marketing and communications programmes that ultimately help vendors to sell. B2B technology PR consultancy CCgroup partnered with MRops to interview senior decision makers from […]
.@StanChart names new group chief transformation officer Standard Chartered Bank has appointed Divyesh Vithlani as… twitter.com/i/web/status/1…
New issue of Banking Technology Magazine out now! Welcome to the first 2023 edition of #Banking Technology, bringi… twitter.com/i/web/status/1…
#Crypto exchange @binance snaps up majority stake in South Korea’s @GOPAX_kr The investment, the financial detail… twitter.com/i/web/status/1…
.@LloydsBank appoints Martyn Atkinson as CIO, consumer relationships & mass affluent Atkinson had previously worke… twitter.com/i/web/status/1…
Virtual card #paytech @ConfermaPay names Jason Lalor as CEO Lalor brings more than 20 years’ worth of leadership e… twitter.com/i/web/status/1…
@Finovate #Europe is back in #London! It's the best place to meet and talk with fintech experts and make plans for… twitter.com/i/web/status/1…
#Diversity of socks is our future Before you wonder out loud why we are talking about socks in a fintech column, h… twitter.com/i/web/status/1…
Digital #financialcrime platform Themis names Matthew Hurn as chairman Hurn succeeds Richard Reid, who is retiring… twitter.com/i/web/status/1…