DIGISEQ


GPS Captures Contactless Lightning in a Bottle

You’ve heard of wearables—now meet “drinkables.” Global Processing Services (GPS) is helping support a new energy drink marketing campaign featuring special bottles equipped with contactless chips, each preloaded with a credit for a trip on the London Underground. The campaign for the Lucozade Energy brand launched last week, with bottles distributed free at major London train stations and commuter hubs.