Tech CU’s Marketing Wins CUNA Diamond and Hermes Creative Awards
Also Named Marketers That Matter(R) Finalist
SAN JOSE, CA–(Marketwired – April 11, 2016) –
Tech CU (Technology Credit Union) today announced its win of a both a CUNA Diamond Award (where it was named a “Category’s Best”) and a Platinum Hermes Creative Award in the Point of Sale and Retail Merchandising category. The company also received an honorable mention from Hermes for its comprehensive advertising campaign.
The most prestigious annual credit union industry competition, the CUNA Diamond Awards recognize and reward creative excellence and outstanding results. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Specifically, both awards recognize content on Tech CU’s:
- Interactive touch-screens, with videos and easy-to-navigate product and service screens — helping members to learn about personal finance.
- Wow Wall (4 large flat-screens that together display a single rotating image) — highlighting information about Tech CU.
- Wall mural with company history, as well as an interactive touch-screen timeline.
“We are thrilled to have received these awards in the Point of Sale and Retail Merchandising category,” said Kate Duggan, Tech CU’s SVP of Marketing. “Our goal is to educate the consumer — helping them to make smart, informed decisions about their future. We’ve done this by offering interactive content and messaging served up in an innovative, easy-to-use way — including a ‘Discovery Table,’ with tablets and iPads for members to learn about our products and services.”
In addition, Kate Duggan/Tech CU has been named as a finalist for the Marketers that Matter awards in the Brand Building, Small Company category for Tech CU’s integrated ad campaign. Finalists were listed in the Wall Street Journal San Francisco edition on April 4. Winners will be announced in mid-May.
ABOUT TECHNOLOGY CREDIT UNION
Tech CU (www.techcu.com) is a $2 billion credit union serving more than 75,000 members throughout the San Francisco Bay Area — including employees of such companies as Tesla, eBay, Applied Materials, Nvidia and Facebook. A federally insured, not-for-profit organization, we put the financial interests of our members ahead of shareholder profit by helping members achieve their financial goals on their terms and by sharing the benefits of our growth. Founded in 1960 by a group of forward-thinking employees at Fairchild Semiconductor, today we continue to be an industry leader, providing innovative financial products for all stages of our members’ lives, including personal banking, wealth management, private banking, commercial lending and business banking. Tech CU consistently achieves a customer satisfaction rating above 95 percent and maintains a 5-star rating from Bauer Financial, the nation’s largest independent rating service for financial institutions. And, with mobile and online banking, 65,000+ surcharge-free ATMs worldwide (more than Chase, Bank of America and Wells Fargo combined) and convenient branch access to our financial experts, Tech CU makes 24/7 banking easy and empowering.