Equitybee Announces Corporate Rebrand to Support Strategic Vision and Accelerated Growth
Leading employee stock options funding platform launches a new visual identity, new website, and refreshed positioning following 500% YoY growth
PALO ALTO, Calif.–(BUSINESS WIRE)–Equitybee, the employee-focused stock options funding solution, today announced a corporate rebrand and launch. The timing of the new visual identity aligns with the significant transformation that is taking place across the organization. The new brand and messaging embody its evolved sense of purpose and the momentum of its mission to help startup employees participate in the success of the companies they helped build. This marks another major milestone in the evolution of Equitybee, as it continues to reinvent itself and is taking a fresh and forward-looking approach to enabling open options for all startup employees. Equitybee is focused on being a global technology-driven company ‒ one that embraces change, serves as a leading funding platform in startup equity, and seeks out new challenges to help startup employees truly own their earned stock options. The new brand identity comes at an important time as the organization leverages its brokerage solutions to position itself as the future of financial technology solutions that work on behalf of millions of startup employees across the United States.
The new branding is rooted in the company’s heritage: empowering startup employees to take control of their financial destiny, innovative technology, and dedicated people—three drivers that have made the company what it is today. As the organization continues to look ahead, creating a strong brand in the marketplace is essential, as is ensuring that the new identity matches the overall mission to level the playing field for startup employees, and help them acquire the billions in unexercised equity that get left on the table each year.
“In spite of a record number of exit events occurring, including acquisitions and SPACs, startup equity remains inequitable because the startup equity system is broken,” said Oren Barzilai, EquityBee co-founder and CEO. “We built Equitybee to empower more employees to share in the success of the businesses they helped build. Our revised brand will continue to establish our global presence as an employees-first financial technology platform.”
The new branding will provide an enhanced experience for stakeholders and be a valuable resource for accessing the information, tools, and solutions to help startup employees receive the funding they need to exercise their stock options and own what’s rightfully theirs.
EquityBee empowers startup employees to exercise their stock options and participate in the success of the company they helped build. EquityBee’s Investor Network provides the capital that startup builders need to exercise their stock options and become shareholders. Investors in the company include Group 11, Greenfield Partners, Battery Ventures, Latitude, Altair Capital, and ICON Continuity Fund. For more information about EquityBee, please visit equitybee.com.