Banks and social media case study: Avidia Bank

Can social media really drive adoption of financial products? Yes, states a Massachusetts-based community bank, Avidia Bank. Kate Cwieka, Avidia’s marketing specialist, shares the bank’s experience in embracing social media and the results. Oh, and practical advice on this “non-traditional” marketing channel. Want to know more on how to apply Hootsuite and Periscope (or find […]

Singapore banks to pilot Facebook and Twitter IDs for payments

Banks in Singapore are working together on a new service that will allow users to make payments using Twitter usernames or Facebook IDs. According to the FT, a pilot is due to take place in the first quarter of 2017. Rather than entering an account number and sort code, users will be able to make […]

Absa launches ChatBanking for Twitter

South African banking heavyweight Absa has launched ChatBanking, the “first” service in Africa offering day-to-day banking from a Twitter account. As part of the “initial offering”, ChatBanking provides “actual and available” balance on a transactional account; ability to buy airtime or data for a cellphone registered to their account; and get a mini-statement showing most […]

Dear banks, social media doesn’t have to be scary

Dear Banks, how’s it going? If you’re reading this, you must be on social media, or you’re at least checking the internet. That’s great. I’ve been meaning to write this letter for a long time. The first thing you should know is that I think you’re really important. Sure, I might like to joke about […]

ICICI Bank India launches Twitter banking

India’s ICICI Bank has launched a new banking service for Twitter, ICICIbankpay, which allows customers to transfer money to anyone in the country who has a Twitter account. Customers can also check their account balance, view the last three transactions and recharge prepaid mobile. The service follows the bank’s earlier moves into social media, which included launching a Facebook banking app in September 2013, and is aimed partly at broadening access to financial services.

Don’t neglect social media and tablets, banks warned

Banks will be judged on how well they provide mobile services and social media interaction in the coming years. Instead of being just another channel, these forms will be the first point of contact for customers, according to a new report by analyst firm Celent.

Twitter shakes up market: the impact of social media on algos

On 23 April 2013, the markets suffered a brief, sharp drop as algorithms reacted to “news” from the Associated Press’s Twitter handle that President Obama had been injured in a bombing attack at the White House. In a few minutes, the Dow Jones dropped 145 points, Standard & Poor’s 500 Index lost $136 billion in […]

Bloomberg builds twitter feed for financial services

Bloomberg has added real time twitter feeds to its Bloomberg Professional service so that market participants can use twitter updates from corporations, executives, governments, media outlets and other sources to help make investment decisions.

Social media 2.0 for banks

A new social media tool designed for banks and built by British technology firm Integritie aims to break through the barriers that separate customers from their bank.