Incentive Marketing Association Names New President, Board
The incentive trade group has named a new president and board members for 2017-2018.
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Blackhawk Study: Brand Loyalty Can Solve Pain Points for Merchants
Brand power is serious business, according to a new Blackhawk Network study that found consumers trust their favorite brand almost as much as they trust their own families. What’s more, retailers can harness that brand loyalty to help with a bevy of challenges, including driving foot traffic, acquiring new customers and bolstering loyalty among shoppers.
