Brett Caine


Study: Apple Wallet Users Love Sharing Digital Coupons, Loyalty Cards

A new report indicates that retailers and brands have a powerful channel to distribute digital coupons and loyalty cards via mobile wallets: wallet users themselves. An analysis of Apple Wallet users by mobile engagement specialist Urban Airship found that every digital coupon or loyalty card a user installed on the wallet was shared to an average of 3.3 other mobile devices.