France’s Market Pay expands Nordic presence with Altapay acquisition
French fintech Market Pay has agreed to acquire Danish payment service provider (PSP) Altapay for an undisclosed sum.
Market Pay has made four acquisitions since 2021
Founded in 2008, Altapay operates across Denmark, Sweden, Norway, and the UK, providing end-to-end payment solutions to over 400 merchants in sectors like digital services, entertainment, retail, and tourism. Its services include point-of-sale systems, payment acceptance, omnichannel gateways, and alternative payment options.
Following the completion of the deal, which Market Pay says is anticipated to finalise “within the next two months”, Altapay writes on LinkedIn that its “operations will continue exactly as they are” and the firm’s team will “remain the same”.
Commenting on the acquisition, Christian Rasmussen, CEO of Altapay, states: “Our suite of solutions, omnichannel platform, and ecosystem of clients and partners bring new strengths to Market Pay in Northern European markets. At the same time, we will also benefit from the expertise of a tech company born in the retail sector.”
Headquartered in Paris, Market Pay was initially created by French retail giant Carrefour, which later sold 60% of the company to AnaCap Financial Partners in an all-cash €300 million deal in 2020.
Market Pay claims its omnichannel and international payment platform handles over 3 billion transactions annually across 5 million managed cards and 180,000 terminals, operating in 11 European countries including Italy, Spain, Latvia, and Belgium.
The deal for Altapay, aimed at bolstering Market Pay’s presence in the Nordic markets, marks the French firm’s fourth acquisition since 2021, including its purchase of Polish paytech Novelpay in 2023.
