Denmark’s Ageras expands reach in e-commerce sector with Storebuddy acquisition
Ageras, a provider of accounting, banking and business software solutions, has acquired fellow Danish fintech Storebuddy for an undisclosed sum.
Ageras continues its acquisition strategy ahead of potential IPO
Founded in 2013 and headquartered in Copenhagen, Storebuddy offers a Software-as-a-Service (SaaS) solution designed to help digital merchants automate online payments, order reconciliation, payouts, and accounting processes, while also providing a “one-stop-shop” for VAT reporting.
“Since day one, our goal with Storebuddy has been to make the accounting for online store owners easier. Joining forces with Ageras allows us to take that ambition to the next level, scaling our solution beyond Denmark and reaching even more entrepreneurs,” explains Lasse Juhl Kirk, co-founder of Storebuddy.
Ageras, which offers an integrated platform that combines banking, invoicing, financing, accounting, and payroll solutions for European SMEs, says the addition of Storebuddy’s tech adds a “7th gear” to its business software suite and will enable the company to “expand its reach within the e-commerce sector”.
Martin Hegelund, co-founder of Ageras, adds that “bringing Storebuddy into the Ageras family will not only help grow the product under our wings, but also expand Ageras’ ability to service the e-commerce sector significantly”.
Last year, Ageras secured €82 million in a private investment round and later revealed that it was planning to make “1-2 major acquisitions before a potential IPO in 2026”.
The Storebuddy deal builds on its June 2024 purchase of neobank Shine from Société Générale.
