IG Group buys UK trading app Freetrade for £160m
London-based online trading platform IG Group has acquired stock trading app Freetrade in an all-cash deal valued at £160 million.

Freetrade has been acquired by IG Group for £160 million
The deal is anticipated to close in mid-2025 pending regulatory approval.
IG Group says the acquisition will bolster its trading and investment services in the UK while expanding its market reach by adding a “strong brand” in the direct-to-customer trading and investments sector.
Moving forward, Freetrade will operate as an independent business with its own brand. The company’s current management team, led by CEO and co-founder Viktor Nebehaj, will continue to lead the firm.
IG Group adds that it will “invest in expanding its product range, hiring talent, adding new features and increasing marketing activity to accelerate growth”, with plans to “reinvest the majority of Freetrade’s forecast profit in growing the business over the next two years”.
Founded in 2018, Freetrade, which is regulated in both the UK and Sweden, offers an array of investment products such as ISAs, SIPPs, UK Treasury bills, fractional shares, securities lending, and 6,200 global stocks and ETFs.