ICICI Bank launches digital platform for the student ecosystem
India’s ICICI Bank has launched a digital platform called Campus Power for students aiming to pursue higher education in India and abroad.
The bank says that Campus Power offers banking and value-added solutions within one platform, eliminating the need to contact multiple stakeholders.
Users can access financial products as per their needs – from bank accounts including overseas accounts, education loans and associated tax benefits, foreign exchange solutions, payment solutions, cards, other loans and investments.
The platform, which is available for everyone including other bank customers, also provides information related to pursuing higher studies in India and foreign countries including Canada, UK, Germany, USA and Australia.
“We have found out from our research that students, their parents and institutions grapple with the challenge of interacting with multiple stakeholders to resolve issues related to their higher studies,” says Sudipta Roy, head of unsecured assets at ICICI Bank.
“This assumes importance with increasing number of students opting for higher studies in India and abroad. Hence, we have decided to launch ‘Campus Power’ to bring all education-related services under one umbrella,” he adds.
To complement the digital platform, ICICI Bank says it will be setting up eight branches across the country, with the first set up at the Indian Institute of Technology (IIT), Kanpur.