Grow revenues with access to meaningful payments data
While it may be an overused comparison, there are many similarities between oil and data. There’s its immense value. Then there’s the fact that like oil, data is often trapped in inaccessible places.
What does this all have to do with payments? Everything.
The data created every time a payment is made holds immense value. If effectively extracted, payment teams can refine it to be the fuel that powers the growth of their organisation.
The challenge, however, is the data needed is often tantalisingly out of reach. Either it’s trapped in the web of interconnected systems and silos that make up legacy payments infrastructures. Or it’s consolidated and oversimplified by providers who are focused on serving the needs of smaller businesses.
It’s what we call a “black box”. Cracking open that black box to get access to granular payments data is what allows businesses to make smarter decisions to optimise authorisation rates and increase revenues.
In this guide, we’ll show merchants how. We deep-dive into the world of payments data, leveraging expert insights and proprietary research, to show what’s needed to get onto the path to best-in-class payments performance.
Download the free guide to discover:
- Why data is key to drive improvements in payments performance and power revenue growth
- Why only certain payments providers can give businesses full access to their payments data
- Which data points are the most important and how to diagnose declines to unlock better payments performance
- How Checkout.com sets businesses on the path to payments performance