US fintech for gamers Zytara signs payments partnership with i2c
Zytara, an upcoming digital bank for millennials and Gen Z, has partnered with technology vendor i2c.
The Californian fintech describes itself as the “world’s first digital bank for millennials, Gen Z gamers, and e-sports enthusiasts”.
It offers users a pending account, virtual and physical cards, and access to investing tools. Features it earmarks as “tailored to gamers” include limited-edition branded cards, automated payments for tournaments, and peer-to-peer (P2P) transfers.
Its payments technology deal with i2c follows Zytara’s launching of its own stablecoin, ZUSD.
The digital asset is redeemable for US dollars on a 1:1 basis, with Zytara hoping it enables users to “send and receive payments at the speed of the internet”.
“Zytara combines financial services and features in a way that gamers and esports enthusiasts can embrace as their own,” says Al Burgio, founder and CEO at Zytara.
“Our mission is to give them a unique set of tools that deliver financial support, inclusion and literacy.
“Our partnership with i2c will build on our foundations and help us achieve this on a global scale.”
Amir Wain, i2c CEO, hails Zytara’s “ground-breaking and globally ambitious initiative”. He adds that the firm is a “great example of the kind of innovation fintechs are bringing to life in 2021”.