Addition Financial picks Backbase to provide customer personalisation
Florida-based credit union Addition Financial has selected Backbase to provide it with technology to enable greater personalisation.
Founded in 1937, Addition Financial holds over $2 billion in assets under management, and counts around 160,000 people among its membership.
According to Backbase, the credit union wants to operate digitally “with the sophistication of a big bank.”
“The size of our member base wouldn’t fit a one-size-fits all approach,” states Kevin Wright, Addition Financial chief information officer.
“Instead, collaborating with Backbase will allow us to offer a unique experience that is tailored to fit our members’ demands – this means we can meet their needs now, and into the future.”
According to a survey from Co-op Financial Services, US-based credit unions are planning digitisation programmes on a large scale. 73% of those it asked said they were planning to increase digital budgets in the next year.
“Backbase is committed to helping partners break down silos to deliver the most seamless user experiences,” says Jouk Pleiter, Backbase CEO.
“The current climate we are in is a harsh revelation that a flawless digital offering, for retail and business, is now more important than ever. Addition Financial now has this, and it will allow the credit union to keep supporting the local community in the best way possible.”