NatWest taps Lloyds exec Jen Tippin for chief transformation role
NatWest Group has hired Jen Tippin, who steps into a newly-created role of chief transformation officer.
Tippin joins the bank from Lloyds Banking Group, where she had worked for more than fifteen years and occupied a number of executive positions.
Her most recent position had been group director for people and productivity, in which she had been appointed in 2017.
She will report directly to NatWest CEO Alison Rose, and will take the lead on the bank’s “customer journey transformation”.
Tippin is also set to chair the lender’s Transformation and Cost committee to oversee and track the outcomes of the bank’s three-year investment agenda.
“While right now our collective focus is on ensuring our customers and staff get the support they need in these extremely challenging circumstances, it’s important that we also look ahead,” says CEO Rose.
“Jen brings a wealth of experience in leading the kind of customer journey transformation that will be central to the successful delivery of our purpose-led strategy.”
For Tippin, the new role represents a chance to “simplify and transform the customer experience.”
She is set to join the bank later this year, following regulatory approval.
After being known as the Royal Bank of Scotland (RBS) Group for 300 years, the bank has announced its change to NatWest Group in February 2020.
The Scottish bank, which owns RBS, NatWest and Ulster Bank, announced the change alongside its annual financial report, revealing its profits shot to £3.1 billion in 2019, nearly double the £1.6 billion it brought in the year before.
The group unveiled a new ‘companion card’ this week, designed to help vulnerable customers during the coronavirus pandemic.
The card has a £100 limit which can be refreshed every five days. Though it will be “associated” with customers’ current accounts, the card will be “kept separate on the bank’s systems” as a security measure.