KBC spins out wealthtech business into new start-up ‘everyoneINVESTED’
Belgian bank, KBC, has spun out its wealthtech business into a new start-up called ‘everyoneINVESTED’.
The start-up, designed to make investing less stressful and get people investing at a younger age, will aim to tap clients beyond KBC’s home markets, which include Belgium, Ireland, Czech Republic, Slovakia, Hungary and Bulgaria.
KBC’s former head of innovation Jurgen Vandenbroucke will lead the start-up’s team.
The new company has built an array of business-to-business (B2B) tools to help wealth management firms increase their “recruitment, retention, and rejuvenation”.
These tools can be “implemented as an add-on into existing customer journeys”, separately, or as a hybrid combination of the two.
They include ‘The Profiler’, which creates a “hyper-personalised risk profile” of a customer to reveals their “rational and emotional preferences”, ‘The Matcher’, which helps match third-party portfolios, and ‘The Decoder’, which “unravels the historical portfolio values of any fund into an accessible set of performance attributions”.
The aim is that through these behavioural technologies wealth managers will be able to tap younger, less rich investors.
The start-up will not be offering any direct-to-consumer investment products.
“The common theme of solutions by everyoneINVESTED is to augment the human touch of digitisation which helps people make better investment decisions, even when judged by themselves,” the start-up said in a statement.
As well as attracting younger investors, everyoneINVESTED’s B2B toolkit claims it will help create more inflow, and less outflow for firms.