PeoplesBank opts for Nymbus onboarding and marketing tech
PeoplesBank, a community bank based in Western Massachusetts, has selected Nymbus and its SmartMarketing and SmartOnboarding systems.
The bank, the largest in its region, has assets of more than $2.9 billion and operates 20 branches.
According to the vendor, it selected Nymbus to “revolutionise” its marketing and onboarding processes.
Tom Senecal, president and CEO of PeoplesBank, says: “As our business continues to succeed and marketing requirements increase, true insight into budget effectiveness has become more challenging for our leadership team to understand.
“Nymbus will integrate key aspects of our marketing, onboarding and customer relationship management (CRM) ecosystems. Together with instant end-to-end reporting that crosses business lines, we will ultimately be setup to strategically course correct future spending for even greater outcomes.”
For David Mitchell, president of Nymbus, firms are unlikely to hit digital banking objectives without “an exceptional platform in place”.
SmartOnboarding automates the banking customer journey, and the vendor claims that it can complete the process “near instantly.”
Its SmartMarketing system provides a “full-service digital marketing agency” that focuses on financial institutions to manage, analyse and optimise campaign tactics.