Start-up Wealthinity launches to help smaller wealth managers compete
Wealthtech start-up Wealthinity has launched to help smaller wealth managers compete with big firms by providing a web-based portfolio portal which it says can service clients in just 15 minutes.
Small to medium-sized financial advisors, wealth managers and private banks can partner with the start-up to offer customised investment solutions under their own brands (i.e. white label) “without any additional costs”.
The start-up is a spinoff of Westminster-headquartered Fusion Group, an institutional asset manager which now deals with high net worth and retail clients.
“In recent years, an increasing number of smaller wealth management and financial advisory firms have struggled with growth, due to failing to compete with larger financial institutions,” says Wealthinity’s co-founder, Taras Rybak.
“This is because they lack the same capabilities, ranging from in-house investment expertise, research and technology through to having a clear understanding of complex investment products together with access to a wide range of trading counterparties.”
Rybak says that by helping these smaller firms with portfolio construction, they can offer a more attractive service to clients which tackles the stagnation in growth many are currently experiencing.