Pakistan’s JS Bank first in country to launch ‘chat banking’ on WhatsApp
Pakistan-based JS Bank has become the first lender in its country to launch self-service banking via a chat window in WhatsApp.
In collaboration with application to person (A2P) messaging platform Infobip, the bank now offers customers global access to its services through the self-service channel, as well allowing customers to locate bank branches, ATMs, JCash agents, and to lodge complaints through WhatsApp too.
The service is “completely free to use with no registration process”, the bank told customers in a statement. All they have to do is message a specific phone number to start a conversation.
Customers have been warned to look out for the green badge next to the JS Bank’s name in the WhatsApp chat window, to ensure they are engaging with the bank’s verified account.
“Innovations like chat banking on WhatsApp pave the way forward for consumers to gain confidence and trust in digital transactions,” says JS Bank’s CDO Khurram Shaikh “Through the launch of industry first initiatives, JS Bank is cementing its position as an industry innovator and digital front runner.”
Collaborator Infobip agrees. Its company secretary in Pakistan Guray Ozturk says upgrading the customer experience “is a vital goal for all corporate entities”, and “that JS Bank is one of the first banks in Pakistan that recognised this shift to customer-centricity by elevating their communications experience with WhatsApp”.