Braintree adds Samsung Pay option for US merchants
Payment platform Braintree made a move to not only make merchants’ lives easier, but also to make it smoother for consumers to pay, which makes merchants happier, writes Julie Muhn at Finovate. So no one is complaining when the PayPal-owned company has announced it will integrate with Samsung Pay.
Braintree merchants in the US can now accept Samsung Pay for in-app payments. According to a study conducted by Pymnts, the percentage of adult smartphone users that have used Samsung Pay to make a purchase rose from 4.3% in March of 2017 to 5.1% in December of 2017.
Braintree has simplified the process for merchants, requiring just a few lines of code to integrate Samsung Pay into their existing checkout process, making for a streamlined purchasing experience for end users. Online wholesale retailer Boxed is among the first to pilot the integration.
The latest announcement is a continuation of Braintree’s relationship with Samsung. Earlier this year, the San Francisco-based company announced that US PayPal users can transact using PayPal within Samsung Pay.
PayPal acquired Braintree in 2013 for $800 million. Last month, Adobe announced it is launching Magento Payments with PayPal’s Braintree for payment processing. And in April, Braintree teamed up with Yahoo! to make its payment platform available to online sellers using Yahoo Merchant Solutions and Yahoo Stores.
By Adela Knox, FinTech Futures contributor