Student Loan Genius cleverly relaunches as Vault
The fall/autumn has brought not only a change of season for student loan repayment benefits platform Student Loan Genius, it also marks a name change, as the company has rebranded as Vault, reports Julie Muhn at Finovate.
Matt Beecher, CEO of Vault, says: “We solve a very real and increasingly suffocating financial problem that affects a large number of employees: student loan debt. And, we are willing to get down into the trenches to create results that give our clients an advantage in the marketplace. We’ve changed our name to reflect that we’ve honed our focus, more than ever, on empowering financial freedom.”
The rebrand also helps to differentiate Vault from a student loan refinancing platform with a name similar to its former one, Student Loan Hero.
The news comes as Vault closes a deal with American Family Insurance. The firm agreed to provide its employees with two of Vault’s offerings, Vault Pay, which facilitates employer student loan contributions; and Vault Advisor, an online tool that suggests customised payoff plans based on employees’ actual loans.
Vault was founded in 2013. It is headquartered in Texas and has raised a total of $7.7 million.