Emirates NBD to launch chat banking via WhatsApp
The bank says it is the first in the region to integrate its core systems with the WhatsApp Business solution, which will allow customers to carry out their daily banking activities such as checking account balances and temporarily blocking or unblocking an existing card.
The initial phase of services are being piloted currently for the bank’s employees and will be rolled out to customers shortly following trials.
Suvo Sarkar, senior EVP and group head, retail banking and wealth management at Emirates NBD, says: “Our integration with the WhatsApp Business solution builds on our commitment to make banking easy and intuitive. WhatsApp is a simple, reliable and private way to talk to anyone in the world, which will lend further simplicity and ease to banking with Emirates NBD.”
According to the bank, its digital transactions are growing 30% year on year with over half of the bank’s customers actively using mobile and online banking regularly.
By the way, at last month’s Global Digital Banking Conference (GDBC) – Europe 2018 held in London, Sarkar gave a dry presentation on the bank’s trendy banking app Liv.
You can probably picture much of what goes on. Funky website, millennials, and a bank built by non-bankers (t-shirts and jeans of course). But there is more to all that as well.