Broadridge acquires Israeli digital tech firm ActivePath
Broadridge Financial Solutions has completed the acquisition of ActivePath, an Israeli-based digital technology company, to strengthen its governance and communications businesses.
To explain its purchase, Broadridge says companies need to convert communications into interactive touchpoints distributed across multiple channels.
ActivePath’s platform lets enterprises, including banks, brokers, and other billers, “compose and project HTML experiences typically found on brand websites and apps into interactive email with new levels of personalisation, engagement, and security”.
In addition to email, ActivePath when combined with the Broadridge platform, “enables omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions”.
President of Broadridge Customer Communications, Doug DeSchutter, says it “continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient”.
Terms of the deal were not disclosed. So, we don’t get total communication then.
Broadridge is no stranger to acquisitions. Last year, it bought Spence Johnson, a provider of institutional data and intelligence, for its asset management market ambitions.