CashStar launches digital gifting programme with Belk department store
If you’ve been waiting to send a digital gift card for southern US clothing styles, you’re in luck, writes Julie Muhn at Finovate (Banking Technology‘s sister publication).
Digital gifting and incentives platform CashStar has teamed up with Belk, a department store based in the US state of North Carolina.
The agreement is twofold. First, CashStar will offer Belk shoppers a personalised digital gift card experience with its CashStar Consumer platform. This platform enables Belk to offer a branded gift card experience for the purchaser and the recipient. Additionally, end clients can tailor their gift by selecting a design and adding a personalised message.
CashStar will also leverage its CashStar Product eGifting to help shoppers digitally send physical gifts. Product eGifting enables shoppers to gift a product from Belk’s e-commerce site without knowing specific details such as the recipient’s preferred size, colour and shipping address. Once the recipient receives an email with the gift information, they can personalize the gift or opt to receive an eGift card instead.
Founded in 2007, CashStar serves major brands such as Sephora, Starbucks, The Home Depot, Uber, and Walmart. Before it was acquired by Blackhawk Network for $175 million in October this year, CashStar had raised a total of $44 million.