Visa Rolls Out Red Carpet for Payments Innovation
Visa is offering a glimpse into the future of commerce during the Toronto International Film Festival, running until Sept. 18. In its 20th year sponsoring the festival, Visa is offering festival-goers access to a first-of-its-kind Connected Screen, powered by Ingenico, along with an “immersive virtual shopping experience” that enables them to virtually try on and purchase clothing from a film’s wardrobe department.
Visa is deploying Ingenico’s Connected Screen technology to enable festival-goers to make donations to the TIFF Pocket Fund, which provides free and discounted movie tickets to young people in under-served communities across the Toronto area. Donors can make contributions of $2 or $5 by waving a Visa payWave card or device at the Connected Screen, serving as a demonstration of how contactless technology can make payments seamless, Visa said. payWave has carved out a significant foothold in Canada, where 21 payWave transaction take place every second, according to the network.
Meanwhile, Visa’s Virtual Wardrobe Studio uses augmented realty technology to demonstrate the company’s Visa Checkout one-click payment service. After entering the studio and virtually trying on costumes, attendees can make virtual purchases using hand gestures and checkout with a selfie.