Top ten lending sites in the US – July 2016
Who is leading the digital way among the lending companies in the US?
We have put together some nifty stats for the US top ten online lending sites for the past month (data courtesy of SimilarWeb). We’ll be publishing regular updates on a monthly basis, to track the changes, developments and trends – to bring you a fuller picture of the country’s digital lending appetite.
NB: Excluded from the list are major banks that offer loans or credit cards as part of a wider retail banking service.
- America’s favorite online credit card or lending site is American Express. With 39.1 million desktop visits in the US in July 2016, the brand name captured a significant online lead against second-placed Discover. More than 70% of traffic to American Express in the US arrives by direct online traffic – this is where online customers or potential customers either visit the site directly or via a bookmarked page. This reflects arguably the unbeatable brand awareness of American Express.
- Discover, in second place for traffic on 22.7 million desktop visits, offers a popular, no annual fee rewards card and was the first major credit card issuer to offer free FICO credit scores to cardholders, a move that has since been mimicked by the likes of Chase and Bank of America.
- The highest time for online visit duration was Mypremiercreditcard.com.
- The accolade for highest pages visited went to My Great Lakes, the non-profit organisation dedicated to helping make college a reality. The site offers advice on making successful student loan repayment possible, in partnership with the US Department of Education and private lenders. It is an example to other sites for its engagement and education-driven strategy.
SimilarWeb is a competitive market intelligence firm providing data analytics on desktop websites, mobile web and mobile apps. Its platform provides PPC, SEO, media buyers and affiliates insights into their competitor’s marketing tactics.
Click here to read the latest free report on the US online banking industry.