Top ten lending sites in India – July 2016
Who is leading the digital way among the lending companies in India?
We have put together some nifty stats for India’s top ten online lending sites for the past month (data courtesy of SimilarWeb). We’ll be publishing regular updates on a monthly basis, to track the changes, developments and trends – to bring you a fuller picture of the country’s digital lending appetite.
NB: Excluded from the list are major banks that offer loans or credit cards as part of a wider retail banking service.
- Though the Indian market for loans does not yet attract the huge online traffic of the US or the UK, the leader – Bajaj Finance – has shown the rewards that can be reaped by appealing to the growing online market. With more than three-times the traffic of its nearest competitor, the site offers “fast approvals, 100% online loans and smart features like 3 EMI holidays on home loans can help you finance your life’s next need”.
- The longest session on an Indian online loan site goes to homecredit.co.in with 17.42. It also attracted the most pages per visit (18.9). The site offers partnerships and to join a network of over 2,000 PoS servicing 200,000+ customers across India.
SimilarWeb is a competitive market intelligence firm providing data analytics on desktop websites, mobile web and mobile apps. Its platform provides PPC, SEO, media buyers and affiliates insights into their competitor’s marketing tactics.