Amex teams with Facebook for Messenger bot
The concept will allow Amex card members to sign up to receive real-time notifications about their purchases, and information about card benefits and services related to those purchases.
For example, if a member purchases an airline ticket, the person would receive a purchase notification in Messenger and then may also receive a reminder about how to access a lounge at the airport, as well as restaurant recommendations.
Dave Wolf, vice-president, digital partnerships and development, American Express, says the concept has been demoed and “the scale and flexibility of the Messenger platform makes it a powerful channel for us to explore new ways to connect with card members”.
American Express expects to launch a pilot Amex bot for Messenger in the coming months for eligible US Consumer and OPEN Card Members who opt-in to participate.