Optimal Payments Rebrands to Paysafe (Nov. 10, 2015)
Optimal Payments, a global payments solution provider, today announced its new company name and brand identity, Paysafe Group plc. The rebranding follows the company’s €1.1 billion (US$1.2 billion) acquisition of Skrill, the parent company of Paybefore Award-winning paysafecard, which enables consumers to shop online through a cash-acceptance network of 200 locations worldwide.
“Paysafe is the meeting point between businesses and consumers. Through our rebrand, we aim to redefine the role of the payments provider. This is the very definition of Paysafe; to be relevant at the point of every payment,” said Paysafe President and CEO Joel Leonoff.